Description

This was the first online marathon that Médecins Sans Frontières has launched. The theme in 2007 was CHILD AIDS. A 3D football game was recreated, where some children disappeared from the field, a metaphor of the lives that AIDS was taking daily. From the website, users could make donations, become partners or spread the initiative by calling in more users. The number of donations (goals) far exceeded the expectations of Médecins Sans Frontières, so it became the first of its cyber-marathons. A great effort compensated with the lives saved and the recognitions received from the sector.

Requirements

Awareness website with lots of information and videos where people can donate, sign, broadcast, and become aware of the problem.
With an accounting feature that translates donations into saved lives and interactive 3D video.

Awards

Laus 2008. Interactive award.

Football Advertising and Communication International Festival 2008. Interactive award.