We had the opportunity to work on the proposal for an international bilingual Spanish/English campaign.
The creative approach sprung from the idea that each human being owns a part of the Arctic that we want to save. Dividing its surface among the inhabitants of the planet resulted in a square of about 50 cm on each side.
The campaign’s main message, which was delivered in both languages was: "Do your part to save the Arctic", and was the result of such a division.
The website showed the specific part that corresponded to each visitor, giving them the opportunity to save it by signing a petition for the OSPAR Treaty.
The Arctic protection campaign is one of Greenpeace's top priorities at the international and state level seeking to mobilize society.
Greenpeace needed to lower the political campaign with an idea and communication concept to relaunch the Arctic campaign and generate "great momentum" again.
The visibility objectives sought to reach out to new audiences to keep them "hooked and loyal to the current" high audience media appearances , presence in social media and online media.