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"Stop throwing wipes down the toilet" campaign
Description
Aigües of Barcelona commissioned us to achieve a change of attitude among citizens. Part of the briefing entailed saying it very clearly and making it very obvious, letting everyone understand that this was the problem and no other.
Wet wipes do not break down like paper, and they get stuck, causing very unpleasant and expensive breakdowns.
During the campaign in different municipalities, 100,000 paper mills were given away in order to change the habit of throwing everything down the toilet. We hope we have helped solve the problem.
Requirements
Creativity and art direction for off and online campaigns
Mail design.
Emailing for electronic invoice clients.
Design of posters, press announcements, banners, stickers, website...
Street marketing actions including giveaways.
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