This year, Doctors Without Borders celebrates 40 years of independent humanitarian action and wishes to pay tribute to their members, donors, workers, activists and all the people whose support has made these 40 years possible. The idea is to present their achievements to the members (who are in reality partners), by translating their contributions into lives saved and contrasting between their actual professions and what they have achieved through Doctors Without Borders. In short, the effort is to thank everyone behind the organization. This 360º campaign uses lit street panels, billboards, subway, buses, newspapers, radio and the Internet.
Outdoor campaign, metro, bus, press, radio and Internet.
Emotive, rigorous, making members feel reflected.
Maximum efficiency in the budget.