The official launch of cobas infinity has been a success thanks to everyone's work. In both Seville and Burgos the image transmitted was the one we were looking for. The comments from our colleagues and customers are very positive. Now we will prepare a continuity campaign to strengthen the new concepts. Thanks again.
Description
Probably the trickiest part of this project was its deadline, which was only one and a half months. The concept comes from the name "Infinity" and a mathematical interpretation: the Moebius tape. We applied this revised object to videos, lighting, performances and magic tricks, content structure for brochures and a very long etcetera. Crazed by the timing but without ever losing our humor, we completed everything with great results. Our thanks go out to the entire the team, customers and freelancers.
Requerimientos
Create the visual identity of the new software for hospital laboratorios while respecting the brands Cobas and Roche.
Develop the communication package used in presentations for the sales force and potential customers in 3 events.
